On 1 June 2009, Florentino Pérez regained Real Madrid's presidency.[35][36] Pérez continued with the Galácticos policy pursued in his first term, buying Kaká from Milan,[37] and then purchasing Cristiano Ronaldo from Manchester United for a record breaking £80 million.
José Mourinho took over as manager in May 2010.[38][39] In April 2011, a strange occurrence happened, for the first time ever, four Clásicos were to be played in a span of eighteen days. The first fixture was for the Liga campaign on 17 April (which ended 1–1 with penalty goals for both sides), the Copa del Rey final (which ended 1–0 to Madrid), and the controversial two-legged Champions League semifinal on 27 April and 2 May (3–1 loss on aggregate) to Barcelona.
The first Clasico saw Cristiano Ronaldo get his first goal against Barcelona due to a penalty given to Madrid after a foul to Marcelo. The Copa del Rey final gave Real Madrid its first title under Mourinho with a header from Cristiano Ronaldo in extra time. The Champions League semifinal was perhaps the most controversial of the four, with the expulsion of Pepe in the first leg at the Santiago Bernabéu, after an alleged "dangerous challenge" to Barcelona defender Daniel Alves. Alves was carried out in a stretcher "unable to walk", but after Pepe was shown red, Alves came running back into the field within seconds. After Pepe's sending off, coach José Mourinho was also sent off, receiving a fine and a five-match ban. This same match was also controversial in that Barcelona midfielder Sergio Busquets being captured on video saying what seemed like a supposed racial slur to Madrid left-back Marcelo. The second leg was not as controversial as the first, with perhaps the exception of an annulled goal to Gonzalo Higuaín, after Cristiano Ronaldo was deemed to have fouled Javier Mascherano as a result of a foul to Ronaldo by Gerard Piqué.[40]
In the 2011–12 La Liga season, Real Madrid won the league, a record 32nd time in La Liga history and finished the season with a number of records including 100 points in a single season, a record 121 goals scored & goal difference of +89, and a record 16 away wins and 32 overall wins.[41] In the same season, Cristiano Ronaldo become the fastest player to reach 100 goals in Spanish league history. In reaching 101 goals in 92 games, Ronaldo surpassed Real Madrid legend Ferenc Puskás, who scored 100 goals in 105 games. Ronaldo set a new club mark for individual goals scored in one year (60), and became the first player ever to score against all 19 opposition teams in a single season.[42][43]
The Ancelotti era (2013–present)
After a disappointing extra time loss to Atlético Madrid in the 2013 Copa del Rey final (which broke a 14-year skid for Atleti), Florentino Perez announced the departure of Mourinho at the end of the season by "mutual agreement".[44] Mourinho considered the 2012-13 season as "the worst of my career",[45] in which the team finished second in the league, a third straight semifinal finish at the Champions League, and were runners up in the Copa del Rey. Mourinho returned to the English Premier League with Chelsea, a team he managed from 2004 to 2007.
On 25 June 2013, Carlo Ancelotti became the manager of Real Madrid, succeeding Mourinho, by signing a three-year deal.[46][47] A day later, he was introduced at his first press conference for Madrid where it was announced that both Zinedine Zidane and Paul Clement will be his assistants.[48] On 1 September 2013, the long-awaited transfer of Gareth Bale was announced. The transfer of the Welshman is reportedly the new world record signing, with the transfer price expected to be around €100 million.[49]
Crest and shirt
//
The first crest had a simple design consisting of a decorative interlacing of the three initials of the club, "MCF" for Madrid Club de Fútbol, in dark blue on a white shirt. The first change in the crest occurred in 1908 when the letters adopted a more streamlined form and appeared inside a circle.[50] The next change in the configuration of the crest did not occur until the presidency of Pedro Parages in 1920. At that time, King Alfonso XIII granted the club his royal patronage which came in the form of the title "Real Madrid", roughly translated as "Royal".[51] Thus, Alfonso's crown was added to the crest and the club styled itself Real Madrid Club de Fútbol.[50]
With the dissolution of the monarchy in 1931, all the royal symbols (the crown on the crest and the title of Real) were eliminated. The crown was replaced by the dark mulberry band of the Region of Castile.[13] In 1941, two years after the end of the Civil War, the crest's "Real Corona", or "Royal Crown", was restored while the mulberry stripe of Castile was retained as well.[18] In addition, the whole crest was made full color, with gold being the most prominent, and the club was again called Real Madrid Club de Fútbol.[50] The most recent modification to the crest occurred in 2001 when the club wanted to better situate itself for the 21st century and further standardize its crest. One of the modifications made was changing the mulberry stripe to a more bluish shade.[50]
Real Madrid's first kit
Real Madrid's traditional home colours are all white, although before its foundation the first kit initially adopted a blue oblique stripe on the shirt (the design was kept in the club crest); but unlike today, dark blue socks were worn. In the same year, the blue socks were replaced by black ones.[12][52] Real Madrid has maintained the white shirt for its home kit throughout the history of the club. There was however one season that the shirt and shorts were not both white. It was an initiative undertaken by Ecobal and Quesada in 1925, the two were traveling through England when they noticed the kit worn by London-based team Corinthian F.C., one of the most famous teams at the time known for its elegance and sportsmanship. It was decided that Real Madrid would wear black shorts in an attempt to look like the English team but the initiative lasted only one year. After being eliminated from the cup by Barcelona with a 1–5 defeat in Madrid and a 2–0 defeat in Catalonia, President Parages decided to return to an all-white kit claiming that the other brought bad luck. Years later, Leeds United switched their blue shirt for a white one after marveling at Real Madrid's 7–3 Victory against Eintracht Frankfurt in Glasgow's Hampden Park.[53] By the early 1940s the manager changed the kit again by adding buttons to the shirt and the club's crest on the left breast (which have remained ever since). On 23 November 1947, in a game against Atlético Madrid at the Metropolitano Stadium, Real Madrid became the first Spanish team to wear numbered shirts.[18]
Real's traditional away colours are all black or all purple. The club's kit is currently manufactured by Adidas whose contract extends from 1998.[54][55] Real Madrid's first shirt sponsor, Zanussi, agreed for the 1982–83, 1983–84 and 1984–85 seasons. Following that, the club was sponsored by Parmalat and Otaysa before a long-term deal was signed with Teka in 1992.[56][57] In 2001, Real Madrid ended their contract with Teka and for one season used the Realmadrid.com logo to promote the club's website. Then, in 2002, a deal was signed with Siemens Mobile and in 2006, the BenQ Siemens logo appeared on the club's shirt.[58] Real Madrid's current shirt sponsor is bwin.com following the economic problems of BenQ Siemens.[59][60]
Kit manufacturers and shirt sponsors
José Mourinho took over as manager in May 2010.[38][39] In April 2011, a strange occurrence happened, for the first time ever, four Clásicos were to be played in a span of eighteen days. The first fixture was for the Liga campaign on 17 April (which ended 1–1 with penalty goals for both sides), the Copa del Rey final (which ended 1–0 to Madrid), and the controversial two-legged Champions League semifinal on 27 April and 2 May (3–1 loss on aggregate) to Barcelona.
The first Clasico saw Cristiano Ronaldo get his first goal against Barcelona due to a penalty given to Madrid after a foul to Marcelo. The Copa del Rey final gave Real Madrid its first title under Mourinho with a header from Cristiano Ronaldo in extra time. The Champions League semifinal was perhaps the most controversial of the four, with the expulsion of Pepe in the first leg at the Santiago Bernabéu, after an alleged "dangerous challenge" to Barcelona defender Daniel Alves. Alves was carried out in a stretcher "unable to walk", but after Pepe was shown red, Alves came running back into the field within seconds. After Pepe's sending off, coach José Mourinho was also sent off, receiving a fine and a five-match ban. This same match was also controversial in that Barcelona midfielder Sergio Busquets being captured on video saying what seemed like a supposed racial slur to Madrid left-back Marcelo. The second leg was not as controversial as the first, with perhaps the exception of an annulled goal to Gonzalo Higuaín, after Cristiano Ronaldo was deemed to have fouled Javier Mascherano as a result of a foul to Ronaldo by Gerard Piqué.[40]
In the 2011–12 La Liga season, Real Madrid won the league, a record 32nd time in La Liga history and finished the season with a number of records including 100 points in a single season, a record 121 goals scored & goal difference of +89, and a record 16 away wins and 32 overall wins.[41] In the same season, Cristiano Ronaldo become the fastest player to reach 100 goals in Spanish league history. In reaching 101 goals in 92 games, Ronaldo surpassed Real Madrid legend Ferenc Puskás, who scored 100 goals in 105 games. Ronaldo set a new club mark for individual goals scored in one year (60), and became the first player ever to score against all 19 opposition teams in a single season.[42][43]
The Ancelotti era (2013–present)
After a disappointing extra time loss to Atlético Madrid in the 2013 Copa del Rey final (which broke a 14-year skid for Atleti), Florentino Perez announced the departure of Mourinho at the end of the season by "mutual agreement".[44] Mourinho considered the 2012-13 season as "the worst of my career",[45] in which the team finished second in the league, a third straight semifinal finish at the Champions League, and were runners up in the Copa del Rey. Mourinho returned to the English Premier League with Chelsea, a team he managed from 2004 to 2007.
On 25 June 2013, Carlo Ancelotti became the manager of Real Madrid, succeeding Mourinho, by signing a three-year deal.[46][47] A day later, he was introduced at his first press conference for Madrid where it was announced that both Zinedine Zidane and Paul Clement will be his assistants.[48] On 1 September 2013, the long-awaited transfer of Gareth Bale was announced. The transfer of the Welshman is reportedly the new world record signing, with the transfer price expected to be around €100 million.[49]
Crest and shirt
//
The first crest had a simple design consisting of a decorative interlacing of the three initials of the club, "MCF" for Madrid Club de Fútbol, in dark blue on a white shirt. The first change in the crest occurred in 1908 when the letters adopted a more streamlined form and appeared inside a circle.[50] The next change in the configuration of the crest did not occur until the presidency of Pedro Parages in 1920. At that time, King Alfonso XIII granted the club his royal patronage which came in the form of the title "Real Madrid", roughly translated as "Royal".[51] Thus, Alfonso's crown was added to the crest and the club styled itself Real Madrid Club de Fútbol.[50]
With the dissolution of the monarchy in 1931, all the royal symbols (the crown on the crest and the title of Real) were eliminated. The crown was replaced by the dark mulberry band of the Region of Castile.[13] In 1941, two years after the end of the Civil War, the crest's "Real Corona", or "Royal Crown", was restored while the mulberry stripe of Castile was retained as well.[18] In addition, the whole crest was made full color, with gold being the most prominent, and the club was again called Real Madrid Club de Fútbol.[50] The most recent modification to the crest occurred in 2001 when the club wanted to better situate itself for the 21st century and further standardize its crest. One of the modifications made was changing the mulberry stripe to a more bluish shade.[50]
Real Madrid's first kit
Real Madrid's traditional home colours are all white, although before its foundation the first kit initially adopted a blue oblique stripe on the shirt (the design was kept in the club crest); but unlike today, dark blue socks were worn. In the same year, the blue socks were replaced by black ones.[12][52] Real Madrid has maintained the white shirt for its home kit throughout the history of the club. There was however one season that the shirt and shorts were not both white. It was an initiative undertaken by Ecobal and Quesada in 1925, the two were traveling through England when they noticed the kit worn by London-based team Corinthian F.C., one of the most famous teams at the time known for its elegance and sportsmanship. It was decided that Real Madrid would wear black shorts in an attempt to look like the English team but the initiative lasted only one year. After being eliminated from the cup by Barcelona with a 1–5 defeat in Madrid and a 2–0 defeat in Catalonia, President Parages decided to return to an all-white kit claiming that the other brought bad luck. Years later, Leeds United switched their blue shirt for a white one after marveling at Real Madrid's 7–3 Victory against Eintracht Frankfurt in Glasgow's Hampden Park.[53] By the early 1940s the manager changed the kit again by adding buttons to the shirt and the club's crest on the left breast (which have remained ever since). On 23 November 1947, in a game against Atlético Madrid at the Metropolitano Stadium, Real Madrid became the first Spanish team to wear numbered shirts.[18]
Real's traditional away colours are all black or all purple. The club's kit is currently manufactured by Adidas whose contract extends from 1998.[54][55] Real Madrid's first shirt sponsor, Zanussi, agreed for the 1982–83, 1983–84 and 1984–85 seasons. Following that, the club was sponsored by Parmalat and Otaysa before a long-term deal was signed with Teka in 1992.[56][57] In 2001, Real Madrid ended their contract with Teka and for one season used the Realmadrid.com logo to promote the club's website. Then, in 2002, a deal was signed with Siemens Mobile and in 2006, the BenQ Siemens logo appeared on the club's shirt.[58] Real Madrid's current shirt sponsor is bwin.com following the economic problems of BenQ Siemens.[59][60]
Kit manufacturers and shirt sponsors
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